One of the secrets of compelling content is being an excellent storyteller. Storytelling is the
newest form of interactivity of social media marketing strategy. By creating real-time
tales about the brand using your Instagram account, you gain new followers and reach
But first, you need to reach out to the brand companies for the story takeovers. Email, fill-
out the form found on their websites, or direct message them to show your interest. Once
approved, you need to create and relate a real-time story.
Here are some tips for you:
Share a Unique Experience
Every day, many stories are shared in the Instagram. If you want to stand out, go beyond
the ordinary. Create an awesome narrative story. Use a distinct angle that will drive
followers into your Instagram account. Shoot with a cinematic or quirky style. Test the
product using a different experience in an exotic location.
Post your takeover to invite followers. Use Instagram Live to talk about the exciting event.
Use a descriptive video or photo, cross-promote it in your other social channels, or direct
message your followers with the brand’s link to generate a buzz. Create a unique hashtag
that will make your takeover searchable. Use up to six hashtags in your Instagram content
to enhance your social media marketing strategies. Utilize the other Instagram features
emoji, filters, and polls.
Show your daily journey
Instead of just telling the story, let your followers inside your life and show them your daily
activities. Take the viewers with you from the moment you wake up and until you retire at
night. Connect with others while promoting the brand or product. Show how it makes your
day better or easier. Provide memorable elements that will make your takeover instant hit
such as tips, interviews, and Q & A portion.
Make a strong finale
Finally, end up strong by making a call-to-action. Gather your views, questions, shared
screenshots, and other qualitative and quantitative metrics.
Apply these Instagram storytelling techniques to increase your viewership and influence.
Build strong relationships with your audience by utilizing storytelling as your social media